Century 21 Paradise International

Invest in a Lifestyle ~ Hawaiian Style!
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QUICK FACTS:
 
  • Established:  1971
  • Ranking:  CENTURY 21 Systems is the largest Real Estate Franchise system iin the world.
  • Associates:  135,000 worldwide
  • Operational Reach:  61 countries
  • Averge United States Property Listings (per day): 250,000

Brand Remains Highly Recognizable And Strong:

 

 • "Total Brand Awareness" stayed at near universal levels at 97%*

• Continued to be the "Most Recognized Brand in Real Estate"

 • Continued to be a leader in "Future Use Consideration" and "Likely to Recommend"

• Consumers exposed to online media are more likely to recommend the CENTURY 21 brand

 

Century21.com Captures Leads And Wins Award

 

• Leads fulfilled by century21.com increased by 23%

• Lead to visit conversion ratio improved by 30%

 

Century 21.com received the Web Marketing Association WebAward "Real Estate Standard of Excellence" for Outstanding Achievement in Web Development

Online Advertising Generates Leads and Wins Awards

 

• Impressions increase 64% and lead conversion grows 9%

• Awarded the "Best Real Estate Online Ad" Award from the Web Marketing Association’s Internet Advertising Competition

• Won the Stevie® Award at the 7th Annual American Business Awards for its work with Search

• Awarded the OMMA Award for Search Marketing: SEM Campaign.

 

Local Programs Hugely Popular

 

• Realtor.com a tremendous success:

• Provided subsidized 44% discount to brokers

• 92 councils participated by fully enhancing their listings, almost triple from beginning of year

• Over 63% of total listings were showcased on REALTOR.com through the CENTURY 21 Gold Standard Partnership

• Over 200,000 leads generated

• Homefinder.com enhanced listings on national website and 120 Local Newspaper sites; delivered almost 60,000